The excerpt comes from WeatherTech’s second Super Bowl commercial, watched by millions of viewers on Super Bowl XLIX (if you missed it, check it out here). Highlighted by this commercial, something besides Russell Wilson’s fourth quarter goal-line pass was on America’s mind that night.
Made in America matters, both for the future of America’s economy and for workers.
The U.S. manufacturing industry has seen modest growth recently. Although American production has declined in the last forty years, manufacturing activity has been growing more rapidly than the overall U.S. economic GDP for the first time in 50 years. According to the Bureau of Economic Analysis, manufacturing has contributed $2.09 trillion to the U.S. economy, up from $1.73 trillion in 2009.
This growth is motivated by many factors including a decreasing cost advantage of outsourced labor, competitive energy costs, and a desire to manufacture closer to customers. To be sure, this is no reason for workers to be overly optimistic. The absolute number of U.S. manufacturing jobs has declined 30% from 2000 to 2014. But his sort of information does show hope for an industry that’s an important part of the U.S economy.
If every American family spends an extra $49.95 on American-made goods during the holiday season, 150,000 American jobs would be created. For every $1 spent on American-made goods, it invests an additional $1.32 in the U.S. Economy. That means money spent here, stays here, and creates more wealth for everyone.
The manufacturing industry also creates middle class jobs. The average manufacturing worker in the United States earned $77,506 annually including pay and benefits. This is higher than the average worker in all industries, who earned $62,546. And American manufacturing workers earn every penny of it. Manufacturers in the United States are the most productive in the world, two and a half times greater than 40 years ago and far surpassing worker productivity of any other major manufacturing economy.
And jobs aren’t just created in the warehouse. Not only does buying American manufacturing employ production workers, inspectors, sorters, machinists, and team assemblers; manufacturing also creates higher skill service jobs like accountants, lawyers, engineers, and operations professionals. Currently in the United States, 12 million Americans hold jobs directly in manufacturing, while another 5.6 million workers are supported by this industry. The manufacturing industry also drives more innovation than any other sector, performing 75% of private sector R&D in the United States.
So how do I buy American made?
If you don’t know where to look, finding American-made products at your local retail store can be a challenge. It’s not that these products don’t exist; you may just not know where to look. Here are three resources to help:
- Union Plus – Union Plus was founded by the AFL-CIO to provide consumer benefits to union members. On Union Plus’ Buy Union Made page, you can find lists of union-made products such as beer, appliances, pet supplies, and more. You can also find the nearest union grocery store with the new UFCW Mobile app.
- Labor 411’s Directory – A one-stop resource for people looking to buy union-made, American goods and services. Comes in both print and online.
- Union Label & Service Trades Department, AFL-CIO – The UL&STD was founded in 1909 to promote the products and services produced in America by union members — especially those products and services identified by a union label, shop card, store card and service button. Check out their Do-Buy lists, as well as the Boycott List, to help you shop ethically.
About the Author: David Tindell is a Marketing Assistant for Union Plus. He joined Union Plus in 2012, and has written for the Union Plus Consumer Bargains blog since 2013.