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CES

January 10th, 2011 | Bob Rosner

Image: Bob RosnerSince technology today is mostly synonymous with business, your intrepid blogger decided to journey to the bleeding edge of technology, the annual Consumer Electronics  Show (a.k.a. CES), in Las Vegas. It’s a rough job, somebody has got to do it.

I’ve read a lot of articles on this year’s conference. Most talk up tablet computers and 3D everything. And yes, both were here in abundance. But to discuss CES and spend most of your time discussing two types of technology is like obsessing how many cup holders are in a car you’re thinking about buying. Factually correct, but mostly missing the point.

CES is wretched excess in a place that invented the term, Las Vegas. Vegas is one of the few places today that allows people to smoke anywhere and then charges you for a hit of oxygen.

It feels like the amount of floor spaced dedicated to the world’s leading technology trade show is somewhere between the size of the State of Iowa and New Jersey. But it felt more like the size of Texas to my poor feet.

Sure there are 3D TVs, amazingly small devices of all types, cars with more technology than the average office building and more languages being spoken than the United Nations. Along with high-technology cigarettes, “iGrill” an application that gets your iPhone and iPad involved in grilling your steaks and a variety of hi-tech bidets.

But that is barely scratching the surface. There are entire hotel ballrooms filled with switches, cable and plugs of all sorts. Think of it as everything related to all the technology that most of us devour at work on a regular basis.

Which all got me thinking about the famous line from the movie Spinal Tap. “There is a thin line between clever and stupid.” I’ve never been in a place where that line is more porous than CES. The brilliant is right next to the craziest thing you’ve ever seen. The only problem is that you don’t always know which side of the line YOU are on.

Let’s face it, we’ve all made fun of technology that we quickly find essential, stuff that we made fun of only weeks earlier (yes iPad, I’m talking to you). CES is interesting for it’s glimpse of new technology, but it’s even better as your own personal Rochard test, about who we are and where we’re all going.

But the best part of being in Las Vegas for CES is what else is going on in town. No, I’m not talking about Elvis impersonators, the ubiquitous leafletors on the Strip, seeing if Cirque du Soleil has hit double digits on the number of shows it has in Vegas or the buffets (my favorite is the $39.99 all day pass at eight different buffets, turning gluttony into a science here).

No, my favorite is how Vegas manages to pair people like Guy Kawasaki and Ron Jeremy, both spoke in Vegas this weekend. Kawasaki is the former evangelist with Apple Computer and he spoke at CES on his big ideas about the future of technology. Jeremy also has had the word big tossed his way a time or two, and he spoke at the annual Adult conference, also in Vegas this same weekend.

Nerds, porn stars and Vegas. Okay, it may sound to you like the end of civilization at you know it, but it makes for a very entertaining weekend. Back to CES…

About The Author: Bob Rosner is a best-selling author and award-winning journalist. For free job and work advice, check out the award-winning workplace911.com. Check the revised edition of his Wall Street Journal best seller, “The Boss’s Survival Guide.” If you have a question for Bob, contact him via bob@workplace911.com.

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