Outten & Golden: Empowering Employees in the Workplace

How Online Activists Ended Insurance Company Discrimination Against Women

March 31st, 2010 | Jessica Kutch

Last year, we ran a story about Peggy Robertson of Colorado. Robertsons’ health insurer, a subsidiary of UnitedHealth, had required that she be sterilized to receive health insurance. Peggy later testified before a Senate HELP subcommittee on insurance company discrimination against women, and told her story to millions on ABC Nightly News and on YouTube.

The committee Chair, Sen. Barbara Mikulski, reacted strongly to Robertsons’ testimony, calling it a bone-chilling and morally repugnant story of insurance company abuse. Today, the New York Times caught up with Robertson and asked for her reaction to the health care bills’ passage into law:

In a telephone interview on Friday, Ms. Robertson said: Barbara Mikulski told me, she promised me, This will never happen again. She did it. Its wonderful.

But it wasnt just Sen. Mikulski. Activists first mobilized in September, after discovering that domestic violence could be legally deemed a pre-existing coverage in eight states and the District of Columbia.

Online activists reacted by flooding Congress with petitions and emails and it paid off. The original House and Senate bill included specific language banning this practice.

In the months that followed, tens of thousands of SEIU online activists rallied against insurance company discrimination, sending thousands of personal emails to Congress. And even more signed petitions to Congress asking that they include language in the final bill to ban practices like gender rating and classifying domestic violence as a pre-existing condition.

Thousands more publicized this issue across social networks, taking their ticket and stating “I am not a pre-existing condition” on Twitter and Facebook.

We also rigged our phone system to direct calls into male members of Congress to educate them on gender discrimination by insurers.

Supporters joined the “I am not a pre-existing condition” Facebook group and wore t-shirts to the gym and around their neighborhoods.

And finally, bloggers and partner organizations (esp. the National Women’s Law Center) wallpapered the web with original reporting, thoughtful analysis and calls to action on ending insurance company discrimination against women. Blogs like Feministing, RH Reality Check, and Feministe fiercely reported on these stories and directed their readers to actions.

Together, we made history. Because of your activism, in four years, United States law will ban insurers from discriminating against women with higher fees, denial of coverage, and failure to provide coverage of critical procedures and services, like maternity care and c-sections.

*This post originally appeared in SEIU Blog on March 30, 2010. Reprinted with permission.

About the Author: Jessica Kutch is an online campaign manager for the Service Employees International Union (SEIU), where she directs the union’s new media campaign to win health insurance reform. She’s been organizing online since 2005, and has expertise in email advocacy, online advertising, social media and blogger relations.  Before joining SEIU, Jess managed online campaigns for Public Citizen’s Congress Watch division. She’s a graduate of Bennington College.

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